Sales coaching has never been more ideally suited to the needs of the business than it is now.

Competition in sales is fierce, as is the battle to retain staff, especially talented sales professionals. With rising energy and operating costs, businesses must increase sales and revenue to survive. Enter the Sales Coach.

Sales coaches work with individuals, sales teams and sales managers to improve sales performance, enhance sales processes and drive sales growth. Often organisations provide basic sales training, but introducing a sales coach can give an organisation a vital edge over its competitors.

Benefits to individuals

The benefits of using the services of a sales coach are manifold. The sales coach provides an objective performance review and introduces behaviours, skills and tools to remedy weaknesses. Goals are set, and targets are reached. The sales coach encourages responsibility and accountability by co-monitoring actions and targets.


Connecting and motivating your sales team

Sales teams benefit from the opportunity to work together more closely and to grow and develop. The prevalence of remote working and the isolation that it can cause are overcome by having a mentor who provides regular feedback and training.

Being offered the chance to learn and add skills is motivational and can improve team morale and staff retention. Improving staff retention ultimately increases revenue. There is less spent on initial training and induction periods while valuable strengths and skillsets are not lost from the organisation.

Job satisfaction can be increased, and on a personal level, the sales representatives will benefit from being more successful in selling. Experienced, ambitious sales professionals can increase sales by 1-3%.

Sales managers

Sales managers gain value through the feedback they receive on the performance and strengths/weaknesses of their sales teams. The sales coach can also work with the sales manager to develop training methods and create or enhance a sales process for their business.

The pressure is on businesses to do everything they can to create and follow leads and close sales. The involvement of a sales coach focuses these efforts and makes the drive for greater sales a more efficient and effective process.

To speak to us about starting your sales coaching journey email Anne on

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