Our mission.

To Deliver High Performance Training and Coaching That Gets Results and Impacts Revenue


All About Sales delivers high performance sales and talent development training across Ireland. With over 28 years’ experience working in print media (Irish Independent News & Media Group), wholesale (BWG Foods T/A Value Centre), retail (Mace, Spar & XL) and business to business sales in senior management roles.

Over the last 11 years, Anne has trained over 12,000 sales people and supported over 1100 Sales Managers/Directors through sales mentoring. In addition over 5,235 staff have been trained in soft skills like time management, presentation skills, confidence building and motivation.

Anne’s unique skill is underpinned by a high emotional intelligence, which affords her a special empathy with both clients and customers. Her distinct talent is an instinctive ability to strategically develop businesses to their optimum potential. Anne’s meteoric success story is one where she started off sweeping floors, working on checkouts to managing and mentoring large businesses with dozens of staff.

In 2007, Anne’s natural business acumen was further honed when she qualified as a Life and Business Coach and NLP (Neuro Linguistic Practitioner).

In 2014 Anne graduated from NUIG with an Honours degree in Training and Education and in 2016 a Masters in Adult Learning and Development. 2022 Anne completed a second Masters, Masters of Science Digital Media and Marketing.

In 2018 Anne was elected President of Network Ireland Mayo and she was again re-elected as President in 2019. Under Anne’s leadership at Network Ireland Mayo the membership increased fourfold, and also held their first conference and business awards. When said about the experience Anne said, “I was honoured and privileged to lead this phenomenal organisation of incredible women. It was truly an honour to wear the chain of office and represent a group of powerful women”.
Anne was an entrepreneur from the start and it was inevitable that her hunger for selling and business would lead her to forming her own company. Anne’s business, All About Sales, gives her the scope to combine all her skills with everything she has learned in the past 25 years.

Chairperson of Castlebar Enterprise Town
Award Committee 2019 & 2020

President of Network Ireland Mayo
2018 & 2019

Proud Partners

Companies we have Worked with

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