WHO ARE WE?
Our mission.
To Deliver High Performance Training and Coaching That Gets Results and Impacts Revenue

Experience
All About Sales delivers high performance sales and talent development training across Ireland. With over 28 years’ experience working in print media (Irish Independent News & Media Group), wholesale (BWG Foods T/A Value Centre), retail (Mace, Spar & XL) and business to business sales in senior management roles.
Over the last 11 years, Anne has trained over 12,000 sales people and supported over 1100 Sales Managers/Directors through sales mentoring. In addition over 5,235 staff have been trained in soft skills like time management, presentation skills, confidence building and motivation.

Anne’s unique skill is underpinned by a high emotional intelligence, which affords her a special empathy with both clients and customers. Her distinct talent is an instinctive ability to strategically develop businesses to their optimum potential. Anne’s meteoric success story is one where she started off sweeping floors, working on checkouts to managing and mentoring large businesses with dozens of staff.
In 2007, Anne’s natural business acumen was further honed when she qualified as a Life and Business Coach and NLP (Neuro Linguistic Practitioner).
In 2014 Anne graduated from NUIG with an Honours degree in Training and Education and in 2016 a Masters in Adult Learning and Development. 2022 Anne completed a second Masters, Masters of Science Digital Media and Marketing.

Chairperson of Castlebar Enterprise Town
Award Committee 2019 & 2020

President of Network Ireland Mayo
2018 & 2019
Proud Partners
Companies we have Worked with



