… within 3 months our sales grew by 12% and within 6 months increased by 61% …

… our conversion rate went from 9% to 33% within 3 months which impacted the business greatly …


After training, sales increased by

0 %


0 years

Conversion Rate

0 %
people trained
would recommend us
0 %
years in business

Our Sales Training Courses Will Help You:

Create more
revenue leads

convert rates

Identify keywords
for your sector

Close more


Years' Experience


Years of Experience


Global Connection

Business Development – where learning can be interesting and exhilarating

About Us

Anne Conlon

Founder All About Sales

All About Sales delivers high performance sales and talent development training across Ireland. With over 28 years’ experience working in print media (Irish Independent News & Media Group), wholesale (BWG Foods T/A Value Centre), retail (Mace, Spar & XL) and business to business sales in senior management roles.
Anne combines these to form All About Sales over the last 11 years. She has trained over 12,000 sales people and supported over 1100 Sales Managers/Directors through sales mentoring. In addition over 5,235 staff have been trained in soft skills like time management, presentation skills, confidence building and motivation.

Sales Training Programme

When you invest in one of our Sales Training Programmes you are investing in a sales training and consulting partner.

Our focus is on immediate sales and long-term sustainable change through learned ‘best of business and sales practices and behaviours’.


Sales and Business Coaching is for anyone who wants to improve their performance at work.

As your business coach, we will develop your strengths, identify and mitigate weaknesses, and also help you grow as individuals.

Business Development

Business and Talent Development focuses on the development of the business, the team and the skills.

As the eyes and ears of a company, it’s often said that employees are the most important asset you can have in your business. Therefore, the success of your business depends a confident, highly motivated and skilled workforce. 

Who we work with:

What sectors we work in:

Keynote Speaker

Keynote Speaker


Keynote Speaker



What Our Clients Say

We have worked with All About Sales over the past five years and always find Anne to be an excellent trainer with great feedback and a pleasure to work with.

Sonia Dunne Network Manager. Role Skillnet

Anne is a dedicated, professional trainer, coach and mentor who possesses the gift of a successful entrepreneurial spirit whilst demonstrating great empathy and understanding.  For the last number of years, Anne has delivered sales, customer service and coaching training to various member companies of Taste 4 Success Skillnet, and to a vast array of employment activation initiatives run by our network of companies.  Anne is highly sought after, and her dedication, commitment to excellence and professional, empathic disposition, ensures that she is someone who is held in high esteem by companies, employees and her wider circle of contacts and clients.  It is a pleasure to work with Anne, and we look forward to navigating the challenges of the current economic environment, working together to support member companies and their employees to keep jobs, pivot opportunities and to respond rapidly and effectively. 

Bridie Corrigan Matthews Taste 4 Success Skillnet

The training course I did with Anne had wonderful insights and training has been one of the most interesting and enjoyable courses I have been on.

Neasa Hannick Banking Sector

Anne’s vast knowledge and experience in sales and management has been invaluable to our business. As a result of working with Anne our sales grew, the team worked better together and we had a system in place that supports our business. I would highly recommend Anne as a trainer and coach.

Michael Retailer, Dublin

After having a difficult time in our business, Anne Conlon of All About Sales was recommended to me. From the first point of contact I felt Anne’s warmth and her understanding of our problem was great. We had a few meetings after Anne conducted her mystery shopping visits to discuss her thoughts on changing the culture within our business. Whilst I wasn’t totally bought into this, I trusted Anne’s opinion.
Within 3 months our sales grew by 12% and within 6 months they increased by 61%. She has a gift and she was a gift to our business. 6 years on and she still works in our business. No matter how busy I am I always take Anne’s call, because I know after it I will be focused and empowered to keep moving forward.

John Retailer, Mayo
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